Branding, identity, and creative and art direction for an independent record label and cultural publication.
Numskull Records is a music and publishing collective examining radical tenderness, emotion, and authenticity through sound and culture
Numskull Records is a boutique record label that blends emotionally driven music with cultural critique. To position Numskull as a multimedia digital publishing organization, we utilized the design language of traditional record labels, slow living culture digital publications, and high-concept fashion. This helped us establish a tone of cultural authority that matches the striking nature of the music under the label, poising it to launch future digital and print publications.
As the artists, musicians and other creators of Numskull Records consider themselves worldbuilders first and foremost, creating an immersive digital experience was crucial.
